The very title of this blog is a clear indication that I would be one of many advocators of menswear retailer HOSTEM on Redchurch Street, East London. With its rustic wooden floorboards, reworked furniture and rails of monochrome clothing it is not hard to see that the store’s concept is closely matched to those which I acclaim.
Entering HOSTEM is like walking into a world of peaceful calm. Soft light glows from exposed bulbs above your head and soaks into the raw wood beneath your feet. A feeling of warmth, calmness and elegance surrounds as you take a deep breath and relax (a feeling not usually associated with shopping in London).
Owner James Brown enlisted the help of interior design duo JAMESPLUMB to create a space stamped with their signature 'love-worn' aesthetic. A combination of raw textures such as concrete, wood, metal and linen create a feeling of heritage with a simplicity appropriate for showcasing the product range.
A mixture of luxury street brands, directional designers and left-of field labels fill the rails to create a unique offering for fashion-literate gentlemen. ‘LUX’ labels Rick Owens, Damir Doma and MA+ offer monochrome layers and avant-garde outerwear whilst ‘LAB’ and ‘CULT’ brands such as Casely-Hayford, S.N.S. Herning, Adam Kimmel and Visvim ensure the HOSTEM man has options for every occasion.
“Low on high theatrics and high on the almost antique ideal that service should be attentive and intelligent” HOSTEM adds to a growing list (see previous posts on LN-CC and Present) of my favourite boutiques moving east and away from the crowds, to create an environment worth seeking out. I wonder why more womenswear stores do not take a cue from the men and strip away all of the excess to create a haven like this to enjoy, relax and shop in.
HOSTEM
41-43 Redchurch Street
London
E2 7DJ
United Kingdom
London
E2 7DJ
United Kingdom
Mon – Sat: 11am – 7pm
Sun: 12noon – 5pm
Sun: 12noon – 5pm
Store enquiries: +44 (0) 20 7739 9733
